SASI joins forces with VIVA Global for new sportswear range
The South Australian Sports Institute (SASI) team is now sporting a striking new look after entering into a partnership with apparel provider VIVA Global (VIVA) for the next Olympic and Paralympic cycle.
The Adelaide-based performance sportswear company has provided SASI athletes, coaches and staff with a range of new uniforms to wear during competitions and training.
SASI Director Wes Battams said the partnership marks the start of an exciting new chapter for SASI following what’s been a very challenging period.
“In 2020, COVID-19 forced all of us to take a step back and slow down, through lockdown periods and the cancellation/postponement of sporting events around the world,” Battams said.
“But we’ve come out on the other side of this with athletes returning to competitions and preparations for the Tokyo 2021 Olympic and Paralympic Games going full-steam ahead.
“It’s therefore fitting that we embark on this new era with a fresh new look that symbolises a renewed sense of energy, enthusiasm and hope for what lies ahead.
“We’re also thrilled that the apparel has a South Australian connection, with the VIVA head office located in Adelaide.”
SASI joins the long list of elite sporting organisations who work with VIVA, including the Newcastle Jets, Athletics SA state teams and Norwood Football Club.
VIVA Managing Director and Founder Viv Chauhan said it was terrific to be able to assist athletes in their quest for success.
“To be able to showcase our Olympic/Paralympic Spirit this year through our partnership with SASI is something that the entire VIVA team is incredibly proud to be a part of,” Chauhan said.
“It’s a huge honour to be able to provide high quality sportswear to athletes who represent South Australia on the global stage.”
SASI karate athlete Michelle Wilson said the new uniforms not only look great, but they also create a real sense of comradery amongst the SASI athletes.
“Coming off a really tough 12 months, it’s fantastic to have something that brings all of the athletes together where you see people in their uniforms and you know they’re a part of the SASI community,” Wilson said.
“It’s great to have an entire range of uniforms dedicated to both women and men that looks really modern and takes us into what’s going to be an exciting year with the Olympics and Paralympics.”